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VICTORIA will recognise the state’s emergency services volunteers and their vital work to keep Victorian families safe with a $3.2 million campaign called "Vital, Valued, Victorians" highlighting the role of volunteers in our community.
Minister for Police and Emergency Services Bob Cameron and Minister for Community Development Peter Batchelor launched the campaign last week as a CFA team took to the streets of the Black Saturday fire affected towns in the Degani Kinglake bike ride at Whittlesea.
Mr Cameron said the campaign featured real-life volunteers from the Country Fire Authority (CFA), the State Emergency Services (VICSES), Life Saving Victoria (LSV), Community Emergency Response Team (CERT) and the Australian Volunteer Coast Guard (AVCG).
"Victoria is proud to have more than 84,000 emergency services volunteers across the state, with the CFA boasting one of the largest volunteer-based emergency services in the world," Mr Cameron said.
"The Black Saturday bushfires, and indeed the entire fire season, asked a lot of volunteers and their families, and this is an opportunity to show our support as we approach what is likely to be another demanding fire season.
"This campaign highlights the extraordinary skills, dedication and community-mindedness of our volunteers. It also recognises the diverse contributions they make throughout the year.
"Employers also play a key role in supporting our volunteers by releasing them for duty in times of emergency. I urge businesses to continue supporting these everyday Victorians.
"Volunteers are not only vital in a crisis, they are valued for the work they do all year to prepare, educate and protect the community." Mr Batchelor said this was the first campaign to flow from the 2009 Victorian Volunteer Strategy.
The campaign will run for three months and span TV, print, radio and online advertising.
All Victorians are encouraged to show their support by posting a message on the website or sending an SMS with "Vols" and their message to 0488 50 50 50.